TWENTIETH CENTURY FOX HOME ENTERTAINMENT CELEBRATES A CENTURY OF CINEMA THROUGH SUPPORT OF MEDICINEMA MILLION POUND CHARITY CAMPAIGN
A Hundred Years Of Cinema:
A Million Reasons to Support MediCinema
Wednesday 30th May: Twentieth Century Fox Home Entertainment announced today that they would be celebrating a hundred years of Cinema with a special campaign to support charity MediCinema and their Million Pound Appeal. Activity will take the form of various fundraising initiatives throughout the remainder of the year, and aims to not only raise valuable funds, but to use distribution of the celebratory 'Century of Cinema' DVD range to increase the charity's profile.
MediCinema provides 'Big Screen Therapy' for hospital patients by installing state-of-the-art cinemas in hospitals across the UK, and MediCinema Patron, Mariella Frostrup – one of a veritable who's who of film names that support the charity – will officially launch the campaign at the MediCinema in St. Thomas' Hospital on 6th June.
The launch night will also mark the start of the first of the fundraising activities; an auction of exclusive rare off-camera photographic prints from behind-the-scenes of some of Fox and MGM's best-ever blockbusters. They include intimate celebrity shots from films such as: 'Fight Club', 'Die Hard', 'Thelma and Louise' and 'Walk the Line'; the latter stated, by patients, as one of the most popular films ever shown in MediCinema. The auction will be hosted by film website www.empireonline.co.uk
From August onwards Twentieth Century Fox Home Entertainment will also be placing information leaflets about MediCinema in the final two sets of DVDs being released as part of the Century of Cinema DVD collection: 'A Celebration of Song and Dance' and 'A Celebration Of Horror'. Amounting to over 500,000 individual DVDs and box sets Fox are hoping to create more awareness and encourage donations to the Million Pound Appeal, which will be spent on opening more MediCinemas, in more hospitals across the country.
Christine Hill, Founder and CEO of MediCinema says: “I want to use this opportunity to thank Twentieth Century Fox Home Entertainment for their invaluable support with our appeal. Funds raised will allow more patients to experience the magic of MediCinema, giving them, their family and carers, the opportunity to have a much needed break from the confines of the ward and the routine of hospital life. Following the success of the first MediCInema at St Thomas' Hospital, London and the newly opened MediCinema at the Royal Hospital for Sick Children in Glasgow, funds raised during our Million Pound Appeal will go towards establishing further MediCinema's in Newcastle, Newport and Stoke Mandeville.”
 |
|
 |
|
EDITORS NOTES
Information on MediCinema
The first MediCinema opened in December 1999 in St Thomas' Hospital London. MediCinema is dedicated to bringing the magic of the movies and providing 'Big Screen Therapy' to patients, young and old, including those in beds and wheelchairs. MediCinemas are state-of-the-art cinemas with specialist lighting, a projection room, professional cinema equipment, big screen and Dolby surround sound, 35mm projector and retractable tiered seating with access for patients in beds and wheelchairs. Each screening has two nurses on duty to assist patients and a Cinema Manager responsible for all aspects of patients' health and safety. Supported by the film industry, showing current box office releases, MediCinema is free for patients, their family and carers. The second MediCinema is about to launch at the Royal Hospital for Sick Children in Glasgow. Funds raised will be used to bring MediCinemas to the South Gwent Children's Centre Newport South Wales, National Spinal Injuries Centre Stoke Mandeville and the Royal Victoria Infirmary Newcastle-upon-Tyne.
For more information on how to donate to MediCinema or for Hospitals interested in having an on-site MediCinema please go to www.medicinema.org.uk
Registered Charity No: 1058197
'Century of Cinema' Range by Twentieth Century Fox Home Entertainment
Twentieth Century Fox Home Entertainment is celebrating the hundred year anniversary of cinema with four very special DVD collections: 'A Celebration of British', 'A Celebration of Blockbusters', 'A Celebration of Song and Dance' and 'A Celebration of Family Film'.
From 28th May 'A Celebration of Blockbusters' will be released. The ultimate films from this genre will be available to buy as individual DVDs at special prices from select retailers, or as a selection of ten of the best blockbusters in a magnificent limited edition box-set (including brand new release Rocky Balboa). Whether it's action, adventure, comedy of even alien abduction, A Celebration of Blockbusters aims to offer something to every fan of the big screen.
The films being released in the 'Celebration of Blockbusters' Range are:
| |
Walk the Line
The Day After Tomorrow
I, Robot
Master and Commander
The Usual Suspects
There's Something About Mary
Silent of the Lambs
Platoon
Planet of the Apes
Alien |
X-Men: The Last Stand
Raging Bull
Fight Club
Romeo + Juliet
House of Flying Daggers
Speed
Dances with Wolves
Independence Day
Fantastic Four
Kingdom of Heaven |
|
|
|
 |
|
 |
For more information on Century of Cinema or Twentieth Century Fox Home Entertainment's support of MediCinema please contact:
Diana Privetera @ NOBLE PR
Central Ignition
1 Mercers Mews
London N19 4PL
Tel: +44 (0) 207 272 7772
Fax: +44 (0) 207 272 2227
E-mail: diana@noblepr.co.uk
For more information on MediCinema please contact:
Christine Warren
Tel: +44 (0) 20 7188 3697
E-mail: christine.x.warren@gstt.nhs.uk
|