Pollard joins Liberation from Sanctuary Records Group where he served as VP Commercial Development, Sanctuary Visual Entertainment, heading up the company’s audiovisual business.  Whilst there, he oversaw the expansion of Sanctuary's catalogue to include children's animation, comedy, film and television series product and making it one of the largest and most successful independent music DVD distributors in Europe.  Key acquisitions released during his tenure include the award winning Collector's Edition of Dune, Rush In Rio, Morrissey - Who Put the M in Manchester, Rush -R30, Emerson, Lake & Palmer - Beyond the Beginning, Blind Faith - Hyde Park 1969, The Who - The Kids are Alright, T.Rex/Marc Bolan - Born to Boogie, and the #1 comedy DVD, Alan Partridge Presents the Cream of British Comedy.    

“I am very excited to be joining Liberation and am looking forward to establishing our business as a real global force in the Home Entertainment World. The key executives Liberation has put together will give us an excellent strategic focus enabling us to maximize audiovisual business opportunities.”

Liberation assets include the PBS Sound Stage concert series, classic television series such as Daniel Boone starring Fess Parker, Peter Gunn, The Invisible Man and The Adventures of Robin Hood, as well as the series of Charles Dickens animated classics; and films such as The Return of Superfly starring Samuel L. Jackson, Steele's Law, starring Fred Williamson, Beverly Hills Brats, starring Peter Billingsly and Martin Sheen.

Liberation also has the broadcast and internet rights from the Italian production company Rai Trade, to Imperium: The Rise and Fall of an Empire.  Peter O'Toole, Omar Sharif, Charlotte Rampling and Paul Marcus star in this $45 million production of three 4-hour star-studded mini-series that celebrate the glory of the Roman Empire in the wake of the murder of Julius Caesar. 

The three dramatic tales are titled Augustus: The First Emperor, Nero: The Obscure Face of Power, and St. Peter: Persecution of Christians.

About Liberation Entertainment
Los Angeles-based Liberation Entertainment (www.liberationentertainment.com) is an integrated independent entertainment distribution company, primarily engaged in the business of acquiring and selling film and television content and maximizing the value of its catalogue worldwide via all digital formats, broadcast television & DVD sales.  Launched in 2006 by media entrepreneur Jay Boberg, Liberation Entertainment owns rights to a wide variety of audio-visual content, including over 250 feature films, 2400 hours of television programming, including such classics as Daniel Boone, Peter Gunn and The Invisible Man, and musical performances ranging from Louis Armstrong and Cab Calloway to Tom Petty, Michael Bolton and the Gipsy Kings.