Enterprising home entertainment consumer and lifestyle PR agency, Peter Noble PR, has established a separate division specialising in the children's and youth market.

Branded as "Peter Noble PR Junior", the new division will be headed by PNPR Director Suzanne Noble who has extensive experience in the children's sector having worked for Bluebird Toys, Toy Options, Saban Entertainment and The Learning Company, amongst others.

Commencing January 2000, "Peter Noble PR Junior" will handle Warner Home Video's "Family Entertainment" retail video range which includes the release of "Pokeman: The First Movie," "South Park: Bigger, Longer and Uncut," leading videogames and multimedia publisher Ubi Soft's range of children's Lucas Learning "Star Wars" and "PlayMobil" CD-ROMs and character licensing merchandise distributors "The Character Group" that comprises Toy Options (which includes the February 2000 launch of the Toy Story 2 talking toys), Universal Concepts, Downpace and WWL.

Says Noble, "We've been working in the children's sector for the last six years. With all the new business we've recently acquired we felt the time was right to make the industry aware of our expertise in this area."